About Us

We are J and Renata, a local North Carolina couple who relocated to the Asheville area from Raleigh. After several years of working on the concept for Rooted in Wine as a retirement-like business so we could finally work together after 33 years of having our respective businesses, we finally opened Rooted in Wine in the late spring of 2024. 

Though Renata was a hair designer for over 35 years, her true passion has always been plants, flowers, and gardening. My previous business ventures included a landscape and grading company, a North Carolina wine distributorship and import company, a European classic car restoration and retail operation, and others. 

By combining my wife's passion for plants and art with my lifelong love of wine, and adding in some unique items we've discovered during our travels together, along with local art, beers, and artisanal products, every day turns into an adventure. Cheers!